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Looking at Sites Linking to Your Competitors

Start by joining Majestic – this will cost around £45 per month on a monthly membership. If you plan to keep it long term, it is cheaper to pay annually – but depending on the amount of link research you’ll be doing, a single month may be sufficient. There are also two other tools you […]

3 Reasons Your Site Isn’t Generating Sales

Seeing plenty of traffic through your site but not getting any sales or enquiries? You’re one of the many thousands of businesses struggling to generate revenue through their websites. Whether you’re an online retailer waiting for customers to ‘add to basket’ or a B2B service provider checking your inbox for that elusive enquiry, a lack […]

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How to Find Your Social Media Voice

In order to keep one finger on the pulse of the latest consumer trends, businesses need to harness the power of social media and make it work for their brand. From the world’s most popular social platform to up and coming sites, finding out which channels are being used by your target audience is the […]

winning business

Quick-Fire Tips for Winning Business Through LinkedIn

LinkedIn is the big daddy of B2B social media platforms and can prove an incredibly lucrative channel for businesses or marketers looking to find new clients online. With well over 400 million users to its name, this almighty social network has proven its worth when it comes to helping users discover, contact and convert prospects […]

unsung hero

Digital Design: the Unsung Hero of SEO

When you hear the word ‘SEO’, it’ll no doubt conjure up images of complex technical audits and laborious keyword research (and we’re not saying they aren’t a part of it). What is less commonly associated with SEO, though, is digital design. To many people, the two are considered almost mutually exclusive concepts – to the […]

truly great content

How to Create Truly Great Content Ideas

The crucial thing that separates content marketers from copywriters is strategy. Rather than creating content based on a paint-by-numbers brief, the content marketing process invariably starts with ideation – and coming up with the goods can be challenging without some idea of where to start. Especially if you’re expecting the proverbial lightning bolt to strike. […]

What is a link

What’s in a Link?

Anyone operating in the SEO sphere will know that links are the single most powerful ranking factor there is – and as far as supply and demand goes, there just aren’t enough wonderful, winnable links to go round. What this means for the digital marketers of today is that incentivising potential linkers has become more […]

Content Marketing

The Quality Content Blueprint

Content marketing isn’t an exact science – but it’s not far off. Creating quality content is an invaluable asset and serious currency for your business – and subjectivity arguments aside, the truth is that all first-grade content – like all first-grade content marketers – looks the same on the inside. The Content 3 Reasons You […]

SocialDecoder

The Social Network Decoder

Social media marketing is a fine art – offering a host of tools by which businesses can engineer their way to online greatness. Once considered a fad, it’s now pretty clear social media is a mainstay of the online marketing sphere and one that will endure while more niche promotional channels plateau into obsoletion. Whether […]

SEOToolkit

The Top-Down SEO Toolkit

Of the core components of any holistic online marketing campaign, Search Engine Optimisation (SEO) is without doubt the most complex. Doing SEO well means much more than clumsily shoving some keywords into a semi-relevant blog post – and without the right tools at your disposal, your SEO efforts stand little to no chance of getting […]