Content Marketing Strategy: the Call to Action

The Psychology of a Killer Call to Action

Cynically put, content marketing exists to bait online visitors into joining your customer base. Offering them something readable and relatable in exchange for their engagement with your brand is a fair trade – but without sweetening the deal, they’ll bounce right off your site and remain a one-time visitor. Content that converts is built upon […]

Mailchimp High Five

Bossing Email Marketing From Day One

If you’re a business making a move into the email marketing sphere, it’s likely (and totally understandable) that you’re feeling daunted by the enormity of this marketing process. Email continues to evolve, and with it, grows the necessity for email marketers to change the game. At GNT, we’re a bunch of shameless nerds and love […]

whats happening

The 140-Character Limit: Economical Exchanges

Over half-a-million people across the globe regularly use Twitter for their social fix, with 60 million unique tweets posted each day on average. Be it to communicate with friends, follow celebrities or generally just to express what you are doing at a particular time, Twitter really does cater for everyone. And that is why it […]

NewYear

Our Digital Scrapbook: 2014 for GNT Media

2015 is in session and at GNT Media, we’re starting this year feeling pretty optimistic. 2014 was an exciting time for GNT Media team, bringing with it an array of memorable moments and more than a few professional achievements. 2015 is set to be a great year for our online marketing agency – and today […]

Custom MailChimp Forms: How to Use MailChimp API and PHP

The Problem Email marketing seems simple enough on the surface, often packaged up neatly in user-friendly software like MailChimp, however when you delve deeper – the lack of direct control can become a problem. One area of difficulty we email marketers fall into time and time again is the dreaded sign-up form. Software like MailChimp […]

Content: When Nothing Seems to Go Right, Go Left

What Is ‘Creative Content Marketing’? Content marketing is a term that’s regularly thrown around the internet – and at GNT, this is one of our specialisms. But if you’re a newbie to the online marketing world and fancy a little clarification – let’s start with a neat little definition: Content marketing is a marketing technique […]

SEO: the Marriage of Google & Blog

Working in the online space, we’re at the mercy of Google the all-powerful. What this means is that just about everything we do online is worthless (or at least worth less) if it doesn’t satisfy Google’s search engine specific appetites. And while on-site SEO is of course non-negotiable, the need for optimisation extends to your […]

How to Be a Social Media Butterfly

Social media has been the marketing buzzword of recent years – and has since gone from strength to strength, with 89% of online marketers acknowledging that it’s an essential tool for pushing brand exposure. When done well, social media can prove an invaluable resource for any business with an online presence. Still, many small businesses […]

Going Viral: the Vine Marketing Revolution

Social media marketing continues to expand and evolve, dominating more and more mainstream social channels in the name of business promotion. Marketing strategies have now moved into the realm of video, exploiting the many benefits offered by this dynamic and multi-dimensional medium. Vine is the latest addition to the online marketer’s video toolkit, providing businesses […]